Spark Seneca

AI consulting + training

People are the advantage. AI should amplify that.

I help teams use ChatGPT, Claude, and other AI tools to do better work—through practical training, clear tool choices, and workflows built around the job.

Book a working call See the work
TeachChooseBuild
Start with something real LIVE
01
Bring the workShow me what is slow or stuck.
Clear
02
Work it togetherTest the tools on real inputs.
Useful
03
Keep what worksLeave with the setup and instructions.
Owned
Teach→Choose→Build

The problem

Most teams have the tools. They do not have a clear way to use them.

Tools get tested. Prompts get shared. The work barely changes.

01

Too many tools

Every new tool looks urgent. Few become part of the work.

02

Generic output

AI can draft. It does not know your business by default.

03

No shared standard

Good experiments stay trapped with one person.

What I do

Teach it. Choose it. Build it.

01

Practical AI training

Teach the team.

Hands-on training using the work already on your team’s desk.

  • ChatGPT and Claude fundamentals
  • Role-based working sessions
  • Prompting and review
  • Clear standards for use
02

Selection + rollout

Choose and roll out the tools.

Compare the options. Pick the right tools. Help the team make the move.

  • Tool selection
  • Claude and ChatGPT migrations
  • Team rollouts
  • Setup and support
03

Reusable AI projects

Build what the team can keep.

Portable project kits and workflows your team can copy, customize, and keep using.

  • Project instructions, prompts, and files
  • Reusable projects for specific roles
  • AI-enhanced Sales Navigator workflows
  • Research, scoring, and content workflows

Built with your team, handed over, or run for you.

Selected work

Built. Shipped. Used.

Products, workflows, and tools built around real work.

AI-native productCO-FOUNDED

Anchor

An AI-native product built from concept through launch.

Product designAI workflowsAutomation
Network intelligencePRODUCT BUILT

Intero Insight

Turns network data into scoring, priorities, and visible opportunities.

Data ingestionScoringVisualization
Custom workflowNETWORK MAPPING

Network Mapping

Shows coverage and warm paths into target accounts.

Data modelInteractive mapping
Predictive modelPRIORITIZATION

Account Prioritization

Uses business fit and account signals to help teams focus.

Lead scoringSignal design
ActivationTEAM TRAINING

AI-Enhanced Sales Navigator

Uses AI to turn searches, lists, signals, and notes into a faster prospecting workflow.

AI workflowsTeam training
Data automationCUSTOM TOOL

Data Automation

Turns difficult source data into usable business inputs.

AutomationData operations

How I work

Start with something real.

Show me what is stuck
  1. 01

    Bring the work

    Show me what is slow, unclear, or stuck.

  2. 02

    Work it together

    Test the tools on real inputs—not a polished demo.

  3. 03

    Keep what works

    Leave with the setup, files, and instructions.

Jim Cusick

I understand the business conversation—and I can build.

I work where AI, sales, marketing, and everyday operations meet. I work fractionally with Intero and co-founded Anchor.

I’m a Christian, husband, father of two, and Formula 1 obsessive. My faith shapes how I work: people matter more than tools.

A practical place to start

Show me what is stuck.

Bring one workflow. We’ll find the clearest next move.

Book a 30-minute call