People are the advantage.Digital tools should amplify that.
© 2026 Spark Seneca LLC. All rights reserved.
How I Work
Technology keeps getting better. AI feels smarter and is more capable. But the work that actually grows revenue — research, lists, signals, messaging — still gets deprioritized.
Why? Because the tools sit unused. Sales Navigator becomes a phone book. ChatGPT writes generic outreach. Teams hire trainers when they need builders.
I sit between two rooms most consultants can sit in only one of: the revenue leader who needs help, and the leadership or IT team that needs to know it's governable.
That's the work. Build the systems behind the conversations — lead scoring, messaging frameworks, network evaluations, Sales Navigator activation, AI workflows. Then either run them, train your team to run them, or both.
Six years building this. Two ways to work together:
Choose Your Path
© 2026 Spark Seneca LLC. All rights reserved.
About Me
I'm a husband, father to two young boys, and a Christian. Power Wheels, fishing, playgrounds, and hikes — that's most of the rest of life.
My wife and I are also serious Formula 1 fans — Team McLaren over here.
The reason I love it: F1 is the pinnacle of technology, engineering, and business — combined with the sheer grit and skill of the driver.
That's the part that maps to my work. The technology amplifies the human — not the other way around. The right systems run well, by people who know what they're doing.
I'm a builder and early adopter at heart. Started early with AI and doubled down with the launch of ChatGPT. If you need someone who gets sales and marketing, understands business, and lives in the technology — that's me.
© 2026 Spark Seneca LLC. All rights reserved.
Done With You
Hands-on engagements where your team builds the muscle. Not another course. Not another tool subscription. Real work, in the room, together.
You walk away with the system and the muscle to keep running it.
Six Ways We Work Together
Foundational Education
Get the team clear on what's possible with AI, sales tech, and LinkedIn — and what isn't. The right starting line.
Activations
Turn underused tools into working systems. Sales Navigator, AI workflows, CRM — built, configured, and live.
Advisory
Ongoing direction-setting on AI, sales infrastructure, and where the next bet should be. Strategic, not just tactical.
Audits
A clear-eyed look at what you already have, what's working, and where you're leaking time and revenue.
Workflow Mapping
The flow of your actual day, week, and month — mapped, refined, and made shareable across the team.
Working Sessions
Same room, same time, work gets done. The team learns by doing — not by being trained at.
Most engagements are a mix. Start where the urgency is, build the muscle as we go.
© 2026 Spark Seneca LLC. All rights reserved.
Done For You
You don't have time to run it. I do. Async work — prospecting, custom apps, AI workflows — built and operated outside your day-to-day so your team stays focused on the work only they can do.
You stay in your zone. I run the engine in the background. The output shows up where you need it.
Three Ways I Run It
Growth by Proxy
The prospecting system. Public data + LinkedIn + your data + AI, paired with a personal page that does the explaining when you're not in the room.
I build the lists, the messaging, and the content. You make the calls and show up to the conversations.
→ Credit-based pricing. No retainers.Custom Apps
Lightweight, purpose-built apps that solve a specific bottleneck in your workflow. Lead scoring, content engines, network mappers, signal trackers.
Built around your operation — not bolted on from a vendor's roadmap. You own them, I run them, your team uses them.
→ Scoped per build. Fixed cost.Async AI Workflows
Workflows that run without your team touching them. Trigger detection, content generation, list enrichment, signal monitoring, message drafting.
I design them, run them, and tune them. You see the output, not the wiring.
→ Monthly retainer or credit-based.This isn't a vendor relationship that needs weekly check-ins to function. You get a working system, regular reports, and your time back.
© 2026 Spark Seneca LLC. All rights reserved.
Wins
Real systems, real builds, real work. A few examples of what six years of doing this actually looks like in practice.
Public data, AI workflows, custom tools, and the operating systems behind them. Built for real teams, running today.
Clinical Trial Targeting
Built an automation for Rare Patient Voice that mines ClinicalTrials.gov, layers it against the client's panel strengths, and produces a ranked target list for BD. Replaced manual list-building with a continuous public-data pipeline.
Network Mapping & Visualization
Built a custom data automation for mapping company relationships, hiring signals, and warm-path connections. Surfaces what wouldn't show up in Sales Navigator alone.
Intero Insight
Prompt and workflow-heavy internal tool built to accelerate Intero Advisory's client engagements. Wraps LinkedIn data, public sources, and proprietary frameworks into a single operating layer.
Anchor
Co-founded the video-first personal page that travels with every email, intro, and LinkedIn message. One page. Record once. Travels everywhere. Live and in use by founders, partners, and senior sellers.
These weren't decks. They were built.
Each one ships, runs, and stays in production. Real systems, real teams, real outcomes — not slideware that needed someone else to deliver.
Want to see what this could look like for you?
30 minutes. We'll talk through what's possible.
Book a Call© 2026 Spark Seneca LLC. All rights reserved.
Intero Advisory
When the engagement is bigger than one practitioner can deliver, this is where the work scales.
I work fractionally with Intero on team-level revenue programs and LinkedIn-driven growth strategies.
LinkedIn-Focused Since 2011
Intero has been a LinkedIn-focused advisory firm since 2011 — founded on the principle of It's Business, Not Social™.
The most time-tested approach to using LinkedIn for B2B growth, ahead of every trend that came after. While other firms were chasing the platform's flavor of the year, Intero was already running revenue programs on the fundamentals that still work today.
"It's Business, Not Social™"Building the Systems That Scale LinkedIn Into Revenue
I lead the systems work — the operating layer that turns LinkedIn from a directory into a revenue channel that produces predictable pipeline.
- Sales Navigator activation across teams
- Content engines that don't sound like AI slop
- AI workflows for prospecting, enrichment, and outreach
- Signal-driven outreach tied to public data triggers
- Operating rhythms that hold the whole thing together
When the work outgrows one person.
Spark Seneca is built around individual engagements. Intero is where I plug in for team-level scale — multi-seller programs, firm-wide rollouts, and enterprise LinkedIn motions that need more than one practitioner.
Scaling a team program?
30 minutes. We'll talk through whether Intero or Spark Seneca is the right fit.
© 2026 Spark Seneca LLC. All rights reserved.
Anchor
Showing up shouldn't be this hard.
People buy from people. Most tools are built for the company anyway. Anchor is built for the person.
I Kept Watching the Same Thing Break
Senior sellers, founders, and partners kept starting from scratch every conversation. When they weren't in the room, other people had to sell for them — and they always lost the plot.
Most tools are built for the company. The brand. The logo. Almost nothing is built for the actual person making the connection.
So I co-founded Anchor. One page. Video-first. It travels with every email, intro, and LinkedIn message you send. You record it once. Anchor handles the rest.
Rebuilding the Explanation Every Time
Hoping referral partners know how to introduce you. Sending follow-ups that sound like everyone else's. Competing on the commodity.
Your Story Goes Everywhere You Go
Intros get easy. People get it before the first call. You know what's resonating. You're the reason they say yes.
One Link. Everywhere You Show Up.
- EmailIn your signature. They click, they watch, they get it.
- EventsOn-site with a QR code. In the follow-up with a link.
- IntroductionsNo explaining, no reselling. Just share the link.
- LinkedInFeatured and as a custom button. Right where they're already looking.
I co-founded Anchor. It's how I show up.
And it's how the people I work with show up too. This is the page you're already seeing referenced elsewhere on this site — and the one I'd build for you next.
© 2026 Spark Seneca LLC. All rights reserved.