People are the advantage.Digital tools should amplify that.
About
What I Do
Proof
Ready?
© 2026 Spark Seneca LLC. All rights reserved.
How I Work
Technology keeps getting better. AI feels smarter and is more capable. But the work that actually grows revenue — research, lists, signals, messaging — still gets deprioritized.
Why? Because the tools sit unused. Sales Navigator becomes a phone book. ChatGPT writes generic outreach. Teams hire trainers when they need builders.
I deliver for the team who needs help, and the leadership and IT that needs to know what we are doing with tech is governable.
That's the work. Build the systems behind the conversations — lead scoring, messaging frameworks, network evaluations, Sales Navigator activation, AI workflows. Then either run them for you, coach your team to run them, or both.
Six years building this. Two ways to work together:
Choose Your Path
© 2026 Spark Seneca LLC. All rights reserved.
About Me
I'm a husband, father to two young boys, and a Christian. Power Wheels, fishing, playgrounds, and hikes — is where we spend most of our time.
We are serious Formula 1 fans — Team McLaren over here. One of my sons told everyone he met that he was named Lando for 6 months.
The reason I love it: F1 is the pinnacle of technology, engineering, and business — combined with the sheer grit and skill of the driver.
That's the part that maps to my work. The technology amplifies the human — not the other way around. The right systems run well, by people who know what they're doing.
I'm a builder and early adopter at heart. Started early with AI and doubled down with the launch of ChatGPT. If you need someone who gets sales and marketing, understands business, and lives in the technology — that's me.
© 2026 Spark Seneca LLC. All rights reserved.
Done With You
Hands-on engagements where your team builds the muscle. Not another course. Not another tool subscription. Real work, in the room, together.
You walk away with the system and the muscle to keep running it.
Six Ways We Work Together
Foundational Education
Get the team clear on what's possible with AI, sales tech, and LinkedIn — and what isn't. The right starting line.
Activations
Turn underused tools into working systems. Sales Navigator, AI workflows, CRM — built, configured, and live.
Advisory
Ongoing direction-setting on AI, sales infrastructure, and where the next bet should be. Strategic, not just tactical.
Audits
A clear-eyed look at what you already have, what's working, and where you're leaking time and revenue.
Workflow Mapping
The flow of your actual day, week, and month — mapped, refined, and made shareable across the team.
Working Sessions
Same room, same time, work gets done. The team learns by doing — not by listening to another trainer.
Most engagements are a mix. Start where the urgency is, build the muscle as we go.
© 2026 Spark Seneca LLC. All rights reserved.
Done For You
You don't have time to run it. I do. Three ways I take work off your plate — async, in the background, with regular check-ins.
Growth by Proxy
Prospecting system run for you
Public data + LinkedIn + your data + AI, paired with a personal page that does the explaining when you're not in the room. I build the lists, messaging, and content. Your team makes the calls.
- Lists, messaging, and content built for you
- Your team shows up to the conversations
- Monthly performance check-ins and clear reporting
Custom Apps
Tools built for your operation
Lightweight, purpose-built apps that solve a specific bottleneck in your workflow. Lead scoring, content engines, network mappers, signal trackers. Built around your operation — not bolted on from a vendor's roadmap.
- Designed for your team, not a generic use case
- You own them, I run them, your team uses them
- Scoped per build, fixed cost up front
Async AI Workflows
Engines that run on their own
Workflows that run without your team touching them. Trigger detection, content generation, list enrichment, signal monitoring, message drafting. I design them, run them, and tune them. You see the output, not the wiring.
- Built once, runs continuously in the background
- Tuned monthly based on what's actually working
- Regular reports so you know what's happening
This is a vendor relationship.
You won't be in the weeds — but you'll still be in the loop. Regular check-ins, clear reporting, real conversations when the work needs them.
© 2026 Spark Seneca LLC. All rights reserved.
© 2026 Spark Seneca LLC. All rights reserved.
Wins
Systems, builds, and quality work for the past six years.
Builds & Products
Anchor
Designed and developed an AI-native product end-to-end — built on functional understanding of AI, third-party tools, and workflow design. Created the website, client portal, workflows, automations, and tracking.
See it live →Intero Insight
Built a product for a LinkedIn-first advisory firm that ingests network downloads and other inputs, applies prompts and frameworks, and produces scoring + network visualizations to surface opportunity inside an existing network.
Automated Data Parser
Built an app that extracts data from sites that normally block scrapers and outputs it in a format usable downstream in tools like Apollo.
Fraud Detection
Architected a fraud detection model for healthcare recruiting — purpose-built for the patterns specific to the industry.
Strategy & Scoring
Per Diem Staffing Scoring
Built a scoring model processing thousands of data points to predict shift no-shows for per diem staffing. Used to focus winback efforts on dormant accounts.
Post-RIF Account Redistribution
Built a scoring model to redesign a compensation plan and redistribute accounts evenly and by best fit after a reduction in force. Saved dozens of hours of manual reassignment.
BD Prioritization Model
Built a scoring model for a company running on spreadsheets instead of a CRM. Factored in DSO, fit, success and win rates, and network signals to focus the BD team where the leverage actually was.
Clinical Trial Targeting
Built an automation that mines ClinicalTrials.gov, layers it against the client's panel strengths, and produces a ranked target list for BD. Replaced manual list-building with a continuous public-data pipeline.
Network Mapping
Created visibility into board members and key people across target accounts to support selling initiatives and uncover warm paths for senior BD members.
Activations & Content
Sales Nav Activation
Founder-Led Advisory
Activated Sales Navigator for a founder-led growth advisory consultant. Cut time spent in LinkedIn from hours per week to roughly 15 minutes, surfaced a stronger COI engagement workflow, and built event-driven support.
Sales Nav Activation
Employee Benefits Group
Activated Sales Navigator with working sessions and automations to surface new opportunities, plus positioned profiles as searchable assets the team could lean on.
Ghost Writing
Executive-level blogs, video, and LinkedIn content for senior leaders and operators — positioned to elevate the company alongside the individual and drive engagement.
These weren't decks. They were built.
Each one ships, runs, and stays in production. Real systems, running today.
© 2026 Spark Seneca LLC. All rights reserved.
Intero Advisory
Intero trusts me with the heavy lifts — the systems and approaches behind Business, Not Social™.
LinkedIn-Focused Since 2011
Intero has been a LinkedIn-focused advisory firm since 2011 — founded on the principle of It's Business, Not Social™.
The most time-tested approach to using LinkedIn for B2B growth, ahead of every trend that came after. While other firms were chasing the platform's flavor of the year, Intero was already running revenue programs on the fundamentals that still work today.
Building the Systems That Scale LinkedIn Into Revenue
I lead the systems work — the operating layer that turns LinkedIn from a directory into a revenue channel that produces predictable pipeline.
- Sales Navigator activation across teams
- Content engines that don't sound like AI slop
- AI workflows for prospecting, enrichment, and outreach
- Signal-driven outreach tied to public data triggers
- Operating rhythms that hold the whole thing together
I've developed the systems behind the work.
The AI-driven approaches, workflows, and operating systems that bring Business, Not Social™ to scale — most of them are mine. When Intero needs serious systems thinking, that's where I plug in.
Interested in LinkedIn-led growth?
30 minutes. Book a call and we'll talk through what makes sense — fractional through Intero, direct through Spark Seneca, or both.
© 2026 Spark Seneca LLC. All rights reserved.
Anchor
Showing up shouldn't be this hard.
I Kept Watching the Same Thing Break
Senior sellers, founders, and partners kept starting from scratch every conversation. When they weren't in the room, other people had to sell for them — and they always lost the plot.
Most tools are built for the company. The brand. The logo. Almost nothing is built for the actual person making the connection.
So I co-founded Anchor. One page. Video-first. It travels with every email, intro, and LinkedIn message you send. You record it once. Anchor handles the rest.
Rebuilding the Explanation Every Time
Hoping referral partners know how to introduce you. Sending follow-ups that sound like everyone else's. Competing on the commodity.
Your Story Goes Everywhere You Go
Intros get easy. People get it before the first call. You know what's resonating. You're the reason they say yes.
One Link. Everywhere You Show Up.
- EmailIn your signature. They click, they watch, they get it.
- EventsOn-site with a QR code. In the follow-up with a link.
- IntroductionsNo explaining, no reselling. Just share the link.
- LinkedInFeatured and as a custom button. Right where they're already looking.
I co-founded Anchor. It's how I show up.
And it's how the people I work with show up too. This is the page you're already seeing referenced elsewhere on this site — and the one I'd build for you next.
© 2026 Spark Seneca LLC. All rights reserved.