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What We Do

Foundational AI Training

Our Foundational AI Training introduces your team to the essential concepts and practical applications of AI within your industry. This session is ideal for organizations at various stages of AI adoption, whether your team is familiar with tools like ChatGPT or is completely new to AI. The goal is to provide a baseline of knowledge for using AI responsibly and ethically while ensuring that the technology provides real value to your business operations.

We emphasize practical AI use cases, helping your team leverage AI to eliminate mundane tasks, foster creativity, and enhance strategic thinking. With this foundation, your team members become empowered to identify how AI can fit into their daily workflows, raising the intelligence of your entire organization.

What to Expect from the Training

During this session, we explore the fundamentals of AI within a business context, giving participants the knowledge they need to start thinking about AI as a tool for efficiency and creativity. We don’t just talk about theory—we give actionable insights into how AI can serve as a strategic partner in everyday tasks. This training is about ensuring your team understands how to get value from AI and apply it to enhance expertise in their roles.

We believe AI adoption succeeds when driven by the individuals who know your business best—your team. Your employees are the experts in your workflows, processes, and bottlenecks. They understand the opportunities better than anyone because they live them every day. That’s why AI use cases identified by employees are more likely to succeed than top-down initiatives that often stall or fail.

This training equips every person on your team to use AI in ways that align with their unique roles, making them more effective and efficient. The goal isn’t to roll out a large, company-wide AI initiative. Instead, it’s about raising the intelligence and productivity of every individual—giving them the tools they need to work smarter, not harder.

What’s Included:

    •    2-Hour Training Session: We cover the fundamentals of AI relevant to your industry, including how to use AI tools responsibly and ethically.
    •    Micro-Content Series: 10 brief pieces of content delivered over four weeks, reinforcing key concepts from the training.
    •    1-Hour AMA Session: This is a follow-up virtual session during which participants can ask questions and explore topics in more depth.

Why This Training Matters

By the end of this program, your team will have a deeper understanding of how to integrate AI into their daily routines. They’ll be able to identify low-hanging opportunities that save time and reduce mundane work, allowing them to focus on more creative and strategic tasks. When each team member raises their intelligence and productivity, it creates a multiplier effect across the organization, driving sustainable growth and innovation.

 

  • $5,000 + travel expenses (if applicable)

Outcome-Focused Projects

Our Outcome-Focused Projects are designed for businesses that want targeted, actionable solutions without immediately committing to a full Fractional Growth Partnership. This approach allows you to address specific challenges or opportunities within your business on a project-by-project basis, giving you flexibility to focus where it’s needed most while building momentum over time.

Each project begins with a detailed assessment of the area you’ve chosen—or one we’ve identified together—followed by a clear scope of work and recommendations. We’ll provide a custom quote at our $300/hour rate, so you know exactly what to expect. While project-based work is often more expensive than moving directly into a fractional partnership, it offers the perfect starting point if you’re looking to solve a specific problem or explore a focused area.

What’s Included:

    •    Detailed Analysis: We start by reviewing the key areas you want us to address and identifying opportunities for improvement.
    •    Custom Recommendations: Based on our findings, we provide actionable recommendations tailored to your business.
    •    Scope of Work and Estimate: We deliver a custom scope of work, outlining the project’s deliverables along with a transparent estimate at $300/hour.
    •    Flexible Execution: Once the scope is approved, we execute the project according to plan, ensuring timely delivery and measurable outcomes.

Why Choose Outcome-Focused Projects?

This approach offers a structured path forward for businesses that want to address specific needs without committing to a broader partnership right away. It allows you to tackle important projects piece by piece, achieving quick wins and measurable progress along the way. If, at any point, it makes sense to transition into a Fractional Growth Partnership, we can seamlessly make that shift.

Transparency and Long-Term Success

We don’t run pilots or trial projects—we’re fully committed from the start. With Outcome-Focused Projects, you get full transparency at every step. There are no hidden fees or surprises—just clear, honest work at the agreed-upon rate. This approach ensures you always know exactly what we’re working on and how it aligns with your goals.

  • $500 Non-Refundable Deposit for custom scope of work and recommendations.
  • Hourly Rate: $300 per hour (custom estimate provided in scope of work)

Fractional Growth Partner

Our Fractional Growth Partner service provides businesses with a clear path to sustainable growth by aligning strategy, people, and technology. This is our flagship offering, designed to integrate seamlessly with your existing teams and deliver consistent results over time.

The process starts by figuring out where you stand—we assess your current operations, identify gaps, and establish a baseline for improvement. From there, we sharpen your strategy, implement the right tools, and scale operations for measurable outcomes.

Just like in F1 racing, where precision, teamwork, and technology drive performance, business success comes from clear metrics, aligned teams, and continuous improvement—because, just like a stopwatch, the numbers don’t lie.

This service is ideal for founder-led companies or those rethinking whether their sales, marketing, customer success, and hiring strategies align with their business goals. These companies often aim for ambitious growth but feel stuck. Our goal is to help them realign and grow smarter.

What’s Included

Our approach focuses on four core areas:

    •    Establishing a Baseline: We audit your existing processes, strategies, and resources to understand where you are today and where the biggest opportunities lie.
    •    Refining Strategy: We align operations with business goals and help identify quick wins that build momentum.
    •    Integrating the Right People, Technology, and Processes: We implement tools, processes, and change management strategies to maximize efficiency and minimize friction.
    •    Scaling Operations for Long-Term Growth: We ensure that as your business grows, your operations remain efficient, adaptable, and aligned with your goals.

Why Choose a Fractional Growth Partner?

We combine an agency's hands-on work with a consultancy's outside perspective—but we don’t just stop at advice. We commit to actual implementation with complete transparency and honest feedback.

This service offers a consistent, scalable solution to help businesses grow smarter without hiring a full-time strategic revenue leader. It gives you the expertise, flexibility, and execution needed to address multiple areas, including AI integration, sales optimization, process audits, and growth strategy.

We understand that growth isn’t always smooth, and some feedback may be direct. However, we believe that open collaboration is the key to achieving real results. 

Cancellation and Refund Policy

    •    Cancel Anytime: You can cancel with 30 days’ notice.
    •    Refund Option: If canceled within the first three months, we’ll refund the fees (excluding travel expenses) and retain only the upfront fee. This ensures both parties are protected if the partnership isn’t the right fit early on.

How This Works

This service includes up to 60 hours per month of expert support, tailored to meet your specific needs. Whether we’re refining your sales strategy, implementing AI tools, auditing your processes, or developing messaging with your team, we focus on delivering meaningful outcomes that align with your growth targets.

We recommend at least one in-person meeting per quarter to strengthen the relationship and ensure alignment. If travel is required, all expenses will be pre-approved and kept within budget.

At any point, if your needs evolve, we can scale and adapt our efforts to stay aligned with your business goals. Whether you start with a project-based approach or dive directly into a fractional partnership, we’re committed to helping you achieve measurable success.

  • Engagement Term: 12 months (cancel anytime with 30-day notice)
  • Total Fee: $96,000 per year
  • Upfront Fee: $12,000
  • Billed Monthly: $7,000 + travel expenses (with pre-approved budget)
  • Workload: Up to 60 hours per month

Tool Recommendations

Our AI Tool Evaluation and Recommendation Services are designed to help businesses stay ahead of the curve by identifying the right tools and technologies to fit their specific needs. With the fast pace of innovation in AI, we understand how overwhelming it can be to assess new tools, evaluate vendors, and decide which solutions will provide real value. This service gives you the guidance and expertise needed to navigate the AI landscape with confidence.

Whether you’re curious about a specific AI platform, need help integrating tools into your operations, or want ongoing support with new technologies, we are here to ensure you make the best decisions for your business.

What’s Included

    •    Industry Updates: Stay informed on major changes in the AI landscape. We provide you with relevant insights about emerging technologies and trends that could impact your business.
    •    Tool Evaluation: We assess the AI tools and platforms you’re considering or those we believe would benefit your operations. This includes evaluating functionality, integration potential, and long-term value.
    •    Consultation and Support: Get up to 3 hours per month of dedicated consultation time for vendor calls, support, or detailed tool assessments. This time ensures you’re fully equipped to make informed decisions.
    •    Additional Support: If you need more than the included 3 hours, additional time is billed at our standard rate of $300 per hour.

Why Choose Our Tool Evaluation Service?

The AI ecosystem is evolving rapidly, with new tools and technologies emerging every day. Without the right expertise, it’s easy to get lost in the sea of options or invest in solutions that don’t deliver the desired outcomes. Our service ensures that you’re choosing tools that align with your goals, integrate seamlessly into your operations, and provide measurable value.

We believe in transparency throughout the process. We don’t push specific vendors or tools—we offer objective, data-backed recommendations tailored to your unique needs. With this service, you’ll always know where you stand and have the confidence that the tools you select will drive real results.

How It Works

    1.    Exploration and Planning: We meet with you to understand your current challenges and the type of tools you’re considering or need assistance with.
    2.    Tool Assessment: We evaluate potential tools, including functionality, integration, and usability, and recommend those that align with your business goals.
    3.    Ongoing Support: With 3 hours of monthly consultation, we join vendor calls, answer questions, provide feedback, or help troubleshoot issues with tools in your operations.
    4.    Additional Hours: If more time is required beyond the included hours, we’ll bill additional support at our $300/hour rate, ensuring full flexibility without surprises.

Transparency and Travel

If any travel is required for in-person vendor meetings or tool integrations, all travel expenses will be pre-approved and kept within the agreed budget. We maintain complete transparency to ensure you are always aware of any additional costs.

Who This Service Is For

This service is ideal for businesses that want to make smarter decisions about the tools they adopt, ensuring that each investment aligns with long-term business goals. Whether you’re implementing AI for the first time or looking to optimize your existing technology stack, we’re here to guide you every step of the way.

 

  • Retainer Fee: $500 per month (six-month minimum)
  • Services Included: Up to 3 hours of evaluation, support, and consultation per month
  • Additional Hours: Billed at $300 per hour

Frequently Asked Questions

Why is your hourly rate $300?

Our hourly rate reflects the depth of our expertise, the efficiency of our approach, and our ability to leverage AI and other advanced tools in everything we do. We work faster and more effectively than someone on your team might be able to, given our specialized knowledge and technology-driven methods.

 

We’re also completely transparent about how long tasks take. Some projects might take less than an hour, meaning they only cost $300, while others may be more time-consuming and, frankly, not the best use of our time or your budget. If the hourly rate feels limiting, you can hire us as a fractional growth partner. With this option, there’s no need to track hours—our focus shifts entirely to delivering the results your business needs, no matter what it takes.

Why do you share all your pricing?

Our core value is transparency. We believe pricing should be straightforward and fair, which is why we share everything upfront. We don’t agree with opportunity-based pricing, tiered pricing, or hidden fees that complicate things for your business. A lot of companies make up for discounts or overages in other areas, creating unnecessary complexity.

 

At Spark Seneca, we don’t discount or overcharge—we charge exactly what we say on our website. While our pricing isn’t one-size-fits-all, we remain flexible in how we scope and estimate projects to fit your needs. Our goal is to make sure you know from the start if the project fits your budget, with no surprises along the way.

 

We also want every client to feel confident that they’re getting the same fair pricing as everyone else. Since we’re heavily referral-based, many of our clients talk, and we want them to know that everything we do is an open book.

Is there a limit to the number of people you can hire for your Foundational AI Training?

No, there’s no limit to the number of participants. Our pricing is upfront and remains the same regardless of the group size. However, with fewer participants, there’s more opportunity for one-on-one or small group discussions, which can create a better learning experience. While our training is designed to deliver lasting results, smaller groups often benefit from deeper engagement and interaction.

 

If you plan to invite participants from outside your organization or collaborate with other companies, we’ll need to assess that separately since our pricing is flat and transparent. But within your organization, you can include as many attendees as you’d like.

Do we need you to come onsite?

Not necessarily. Most of our work can be done virtually, and we’re fully equipped to deliver everything remotely. However, we recommend at least one in-person meeting to establish a strong foundation, especially for fractional growth partnerships. For ongoing engagements, we suggest scheduling at least one in-person day every quarter to maintain alignment and strengthen the relationship.

 

If your business is outside of commutable distance from Baltimore, Maryland, we’ll coordinate travel expenses, including flights and accommodations, within a pre-agreed budget. We’re committed to keeping everything on budget and transparent. Ultimately, it’s your call—we’ll work with you to decide if and when in-person meetings make sense, while balancing the need to stay on track with other deliverables.

I would like to work with you but I don't see what I want to do listed here?

Our services have been carefully designed over the years to provide the most effective approach—not just since the launch of Spark Seneca. We’ve found that the four options we offer are the best framework for helping businesses grow.

If you’re looking for something more custom, that would fall under our outcome-focused projects. Even if it’s something like a more specialized training session, a lunch-and-learn, or anything outside our foundational AI training, we can scope it within that framework at our standard rate. We aim to keep things flexible but impactful, ensuring that even custom work aligns with your long-term goals.

Ultimately, outcome-focused project work offers the most flexibility for customization, but our goal is always to ensure that any engagement—whether it’s training or strategy—delivers meaningful results.

What is your refund policy?

We don’t make guarantees that everything will work perfectly, but we stand behind our commitment to finding the right solutions. That’s why every service we offer includes a refund option. If, during the course of our work, we discover misalignments, unchangeable conditions, or find that the engagement simply isn’t the right fit, we’ll offer a refund based on the specific terms agreed upon at the start of the project.

 

Our goal is to ensure both sides are satisfied with the partnership. If it’s not working out for any reason, we believe in parting ways fairly and professionally. Each service has a clearly defined refund policy, and we are always transparent about what that looks like from the outset. Our commitment is to mutual success, and we want you to feel confident every step of the way.

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